Good Design
Izze is a line of fruit-derived carbonated soft drinks made of 70% fruit juice and 30% sparkling water. The fact that you can see a sliced apple in the bottle follows both the law of proximity and similarity. The apple is an example of how simple and healthy the drink is. The ad says "Pure fruit juice" and the apple clearly relates to that notion. The ad has a clean balance and the texture of the bottle and the apple make it seem less like a cartoon and more realistic.
Bad Design
Orangina is a carbonated citrus beverage the concept of Orangina originated at a trade fair in France. It is a popular beverage in Europe. This ad reminds me that it is possible to have too much sex appeal. Although the ad definitely grasps attention, it's almost disturbing. First, the name of the product is "Orangina" and from the slogan "Naturally Juicy" to the naked bear, this ad definitely shows similarity according to the Gestalt Principles. The ad draws the eye directly to his...leaf then up to his fury six pack. Not to mention they have his tongue is out to give more of a creepy, seductive feel to the ad. There's so much going on in this ad that you completely forget about the drink.
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